Nike has always had great campaigns for their products. This one that they just released is probably one of the best I have ever seen . . . for a number of reasons. I mean it is really about time that ads targeted towards females start getting away from that emaciated looking “I only eat lettuce and smoke a pack a day” model and start promoting a healthier looking more athletic body type.
The days of endless cardio are over, skinny is ok, skinny fat is not. For ladies who work with e, I always select workouts that will develop a firm, lean body type, with strength that you can use. A body that looks as good as it feels. I mean some women are stuck in cardio mode and eat away all muscle tissue, leaving them skinny but soft, same body, but a smaller version, learn to lift some weights and add density to your muscle tissue so you can change your shape and the way you look. I mean even Marilyn Monroe knew the importance of weight training, and mind you this was waaaaaay before the modern gym existed. There were no machines, just dumbells and barbells . . . good job Marilyn!
Nike has taken this to another level, below is a post writen by fellow strength coach Tony Gentilcore, he also works out of Cressey Performance in Massachussettes. His blog is definitely one of the funniest, informative fitness blogs out there. Check him out at tonygentilcore.com.
Read on, enjoy!!!!
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Back in 2005, Nike ran an unprecedented ad campaign demonstrating to the world that it’s A-okay to have a badonkadonk; and, what’s more, anyone who happened to disagree, should kiss said badonkadonk. I thought it was brilliant, and exactly the type of message that women need to hear and see.
Well, it’s back – bigger and better than ever. Just this week, Nike released their 2010 version, and it’s freakin glorious.
I’m not gonna call this the best ad campaign ever, but it pretty much is. Whoever walked into Nike headquarters and pitched this idea needs to be handed a Medal of Honor or something. Whoever he or she is, they’re an American hero. At a time when women are constantly told by mainstream media and douchehole celebrity trainers that lifting anything heavier than three lbs will turn them into Chewbacca, and that eating celery sticks is a treat, this is definitely a breath of fresh air. I mean, I’m so sick and tired of seeing models with no ass, no muscle, and no shape being touted as the ideal “look” for women to aspire for. Why not just get a 2×4 and put a dress on it?
Nevertheless, kudos to Nike for an awesome job. Here’s hoping that it catches on……..
Stay Strong,
Joey
